It’s no secret that I’m an idealist.
I want good to triumph over evil. I want people to care and “do the right thing”. I believe in things like “making the world a better place”. If the glass is half full, with just a little more effort we can fill it up!
That’s me. So it’s no surprise I was all warm and fuzzy about The Responsibility Project.
What is it? Basically, Liberty Mutual ran a commercial back in the day about doing the right thing. Strangers helping strangers. Yada yada yada. After the ad ran, people actually took the time to send in letters thanking them. Which begs the question…
WHO HAS THE TIME FOR THIS CRAP?? Seriously. This is a totally unrelated aside here, but I can honestly say I have never watched a commercial on TV and thought “hm, I am going to track down the company who made that ad and find their address and send them a letter to tell them that YOUR TV COMMERCIAL CHANGED MAH LIFE.”
ANYway, apparently that’s just me.
A bunch of people responded to these ads, and so they decided to take it a step further and dedicate an entire web site to short films about doing the right thing. Aaaand now I’m back on board.
The idea is you watch these clips with your kids and it gets them talking about Responsibility. Forced conversations with my children about social responsibility – again, right up my alley.
I sat Emma and Devin down and told them I wanted to watch some cartoons with them.
“Is it Ben10??!”
“Is Dora on it? WHERE IS DORA!!!”
Please sit down and shut up and just play along for God’s sake so that we can discuss your social consciousness.
We watched three of the “films”. True to form, I was all “awwww, see? If you just look out for one another…” and “isn’t it awesome when people do the right thing without being asked?” and “I love you guys, I really do. AND I LOVE THE WHOLE WORLD.”
I think I am what they call the target audience.
My kids response was a little more… varied:
Ha! I get it! It’s supposed to be funny!
Where are the WunderPets? Are they on next? I want WunderPets!
It was all his fault! That’s what he gets! YEAH!
I want juice. Will someone get my some juice? Mom. Please. I need juiiiiiice.
They should have just rock, paper, scissors, shoot. That’s how you solve everything.
Hrm. I’m not exactly sure that was the response either Liberty Mutual or I was looking for.
On the plus side? I got two kids to sit by me on the couch at the same time for a total of 15 minutes before they lost interest and wandered off to do something else.
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Now I am alone, at almost 1:00 a.m., loaded up on wine, Sprite Zero, and double chocolate fudge sippable sundae, about to start my period…crying at some lame-assed website sponsored by an insurance company.
Mah life…it beckons you…. :yawn:
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In case you are wondering which one I was blubbering at, it was the lighthouse one.
I’m an ass. I cried at a cartoon. I suck. :help:
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i love that you had them both snuggled in for 15 whole minutes! yay!!!
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I’ve decided to let the school teach my kid about social responsibility. (kidding.)
I made The Boy watch the Where’s Matt video… he looked at me. Said politely “cool.” To spare my feelings, then went back to break Lego things on the Wii.
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Gee I don’t know… is Dave for it?
:poke:
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I think kids learn a lot about Social Responsibility by watching the adults in their lives. My kids grew up carrying their bags of food to church for the food pantry. My daughter’s 8th grade class made sandwiches on Fridays and took them to a homeless shelter. When they were teenagers we volunteered and walked in Relay For Life. Both of them are in their 20’s and work on projects that benefit others.
If kids see caring and common courtesy in little doses, starting when they’re little, it becomes a normal thing in their lives.
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PAH!
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Seriously.
Your kids? Will be awesome. There is not a doubt in my mind.
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Wonder Pets is on? Yes!
(walks away…)
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I feel your pain… after years of forcing my girls to watch School House Rock, singing the songs over and over in the car until I was hoarse, I still have a 7th grader that can’t remember the difference between and adjective and adverb. sigh.
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I take 15 minutes anyway I can get it….
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Sigh. I have the same problem with my two. Unless it stars Batman or Horrid Henry (an odious cartoon my 3-year-old daughter loves) they are so not interested.
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I am all about owning your actions, but I still love the point that you got snuggle time with your little ones. Plus, you never know what they hear today that will actually sink past the WonderPets haze and take hold. Your actions speak much louder than any commercial ever could to those kids.
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I spent 15 minutes and 20 bucks with the second grader across the street on Saturday.
Apparently we won’t be able to do anything in our front yard without being hit on for every school fund raiser there is.
Whoa–a mini rant LOL
Awesome that you got to snuggle with your babies.
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I have been away for awhile and this is what I have been missing??? Wonder pets? What the hell is a wonder pet?
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